Since those dark economic days many companies have been reorganized, reinvented and renamed. The economic problems claimed another publisher in late 2010 when Local Insight, the fifth largest publisher in the U.S., followed suit. The Yellow Pages Bankruptcies 2011: Financial Crisis.It also includes a brief analysis on environmental pressures from ordinances originating from Seattle and San. uncovers rates and trends and provides revenue and market share projections for the top publishers that shape the marketplace. important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium. Worldwide Yellow Pages 2011: Evolution to Online.Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends. on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. Database & Directory Publishing Industry-Industry & Market Report The yellow pages industry is a modern one, and an evolving one, and reports in this category will cover the companies who develop products. Increasingly, the yellow pages is also entering social media, and developing websites where users can add information and rate various businesses listed in its directory. Many yellow pages companies are developing online directories and the term ‘yellow pages’ or ‘local search’ is used to describe these entities as well. It is now common for companies marketing a ‘yellow pages’ product to also sell online advertisements. It is common to think of yellow pages as merely a print book, but this has been undergoing transformation since the arrival of the internet.

Even in non-English speaking countries, the expression Yellow Pages is often used, and in fact in non-English countries it is more common to have one single yellow page provider which has trademarked the use of ‘yellow pages’. Several companies provide such directories, many compete for the top U.S. The name provides a clue that these type of directory products are often printed on yellow paper in their sections related to business where as the white pages would hold the non-commercial listings. Yellow Pages has the appearance of a brand name but actually refers to any listing of private businesses, and government offices, which has been arranged by the product or service provided.

Local yellow pages